The Rise of Wedding Content Creators

Weddings used to live in photo albums. Now they live on phones, reels, and TikToks — and couples are loving it.

Wedding content creators are one of the biggest trends in 2025. Couples aren’t just hiring photographers and videographers anymore — they’re adding someone whose sole focus is to capture the real moments of the day, the behind-the-scenes magic, and deliver it all in a way that’s social-media-ready. Think guest reactions, venue details, quiet moments before the ceremony, and even the messy dance floor clips. These are the things you want to post that night, not weeks later.